Niche Marketing- Assessing The Potential Of A Niche

For your educative delight we bring this article, with permission from EzineArrticles.com, by Andre Anthony:

Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?

Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task.

Step One:
This is a fairly obvious step - find out if other marketers are spending advertising dollars in that niche. If they are, you can be pretty certain that it's a profitable niche.
Why?

Because savvy marketers "don't" spend money on advertising that doesn't show a profit.
You can check this out quickly on "Pay Per Click" search engines like Overture and 7search where advertisers pay each time someone clicks on their listing.

Let's check out an example.
For demo purposes I'm going to search on the keyword "snoring" because I have a project in progress on the subject of "how to stop snoring without surgery".
Now go to http://www.content.overture.com/d/ and type in "snoring". When you arrive at the results page click on "View Advertisers' Max Bids" at the top right of the screen. A new window will open up asking you to enter a code to access the information. Enter the code and submit it. On the page that comes up you will find the bidding range for our search term - the higher the top three bids the more profitable (and competitive) the niche is likely to be.
In this case the top three bids on Overture (at time of writing) for the keyword "snoring" are : $1.50, $1.47 and $1.46 - based on this we can be pretty sure that there is a viable market for niche products on "snoring"

Step Two:
OK now let's take this a step further and find out what search terms (keywords and keyword phrases) are being used to find our niche subject on Overture.
Go to : http://inventory.overture.com/ and type in "snoring". This returns a list including :

snoring 27352
stop snoring 8211
snoring cure 3308
snoring remedy 2366
cause of snoring 2186
snoring treatment 1233
snoring solution 1133
snoring problem 800
prevent snoring 623
... and a whole lot more. The numbers indicate the number of times that each of those keywords/phrases have been requested in the previous 30 days.

Step Three:
Next we need to find out how many competing sites there are for each of our keywords/phrases. We're going to do this on Google - but first we need to decide what number of competing sites is acceptable for our niche subject.

As with any subject, opinions differ widely.
Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.
Jimmy D Brown (Nicheology)suggests 30,000 - 100,000 competing sites to be the ideal.
At the other end of the spectrum Andrew Williams (Keyword Results Analyzer - Word Tacker Version) looks for niches with 1,000 or less competing sites for each keyword/phrase.
For our example here I'm going to use Jimmy Brown's criteria : 30,000 - 100,000.
Now go over to http://www.google.com and start entering the keywords/phrases from your Overture search, taking note of the number of sites which are displayed. (Enclose your keywords/phrases with " for specific results, e.g. "snoring cures").

Here's the Google results from the list above :
snoring 977,000
stop snoring 121,000
snoring cure 3,850
snoring remedy 24,100
cause of snoring 2,310
snoring treatment 6,660
snoring solution 21,100
snoring problem 18,500
prevent snoring 3,510
So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.
There are no individual search terms in the 30,000 - 100,000 range, but that doesn't rule it out as a viable niche, the term "stop snoring" isn't too far out of the ball park and we can combine some of the other keywords/phrases to meet the criteria.
Result - we probably have a viable market niche.

Step Four:
Finally we need to check the ratio of "supply" to "demand" for our keywords/phrases to make doubly sure the niche is worth pursuing.
Here's how we do it. The formula is :

Google Results(Supply)/Overture Results(Demand)
The lower the ratio the less competition. Here's an example using our keywords/phrases :
snoring : 977,000/27352 = 35.72
stop snoring : 121,000/8211 = 14.73
snoring cure : 3,850/3308 = 1.16
snoring remedy : 24,100/2366 = 10.19
cause of snoring : 2,310/2186 = 1.06
snoring treatment : 6,660/1233 = 5.40
snoring solution : 21,100/1133 = 18.62
snoring problem : 18,500/800 = 23.13
prevent snoring : 3,510/623 = 5.63
So do we have a viable niche?
Based on the figures I would say the subject has pretty good potential. The niche is tightly focussed and the level of competition is low, so it's worth pursuing.

Will the niche make money?
The answer to that question will be down to how effective our marketing is.
One final note : This system has it's limitations. If you're really serious about this Niche Marketing stuff you should invest in some specialist tools which will provide a more comprehensive range of keywords/phrases than Overture returns.

Copyright © 2005, André Anthony Niche Market Know-How


André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche product creation and marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm

Article Source: http://EzineArticles.com/?expert=Andre_Anthony

Formula For Traffic And Income Explosion In Three Months

I bring you this article from Ezine articles.com By Aderemi Ojikutu

Lack of light is what makes any web enterpreneur to stumble and crawl in mediocrity in this our business. It is time to put all that we have been saying into simple mathematical formula, to help us arrive speedily at the solution that elevates online entrepreneurs from penury to plenty.

It begins with content- quality and unique content (C);

It graduates into website-optimization (O);

It grows into traffic (T);

The traffic snowballs into conversion/income (I)

C.O.T.I.= Web revenue Growth

I have put this formula into practice and within 3 months, what a modest but amazing results that I have experienced! I have also cross-checked with some of the experts, and the same spectacular results are what they have been enjoying for over 2 years now.

1. If you can, research into unique and special niche areas/topics, which are not so over-flogged by the spammers; then:

2. Create a website around that niche subject.

3. Build content DAILY with a minimum of 5 articles and/or press releases around that niche subject. This would leave you with a minimum of 150 to 300 indexed pages at the end of each month. You must help yourself further by setting up a Google Alert on that subject or keyword. EzineArticles.com is also a fantastic source of material for your niche area, just type your keyword into her search-box; from the search-results you can copy(not click, please) the reference(I don't expect you to click as an expert, I don't want us to violate Google's TOS).

4. Optimize, your website by submitting to the search engines, I concentrate only on the 3 Biggest ones: Google, Yahoo and MSN.

5. Apply for Google Adsense account, (if you don't have one already). paste and optimize your contextual adsense code on your site.

6. Join or subscribe as affiliate to promote other products online

7. Don't wait, but keep working on your articles and commentaries

With this formula (COTI), I have seen many online writers, publishers and entrepreneurs smiled from a paltry $30-$50 in the first month, grew to $150-$200 the second month, and waxed greater to above $350-$500 by the 3rd month. I have also heard of entrepreneurs who maintained this pace and momentum leaped to over $1,500 -$3,000 per month by end of their first year.

This formula is by no means exhaustive, it is not also a magic wand for lazy, get-rich-quick hucksters online. The results would come by dint of sheer dedication, creativity and HARD WORK to obtain.
In my web career, I have seen, from rough estimates of my Adsense Publisher friends, that over 85% of them earned a mediocre income of $300 and less per month from Adsense alone. A consistent application of this formula (COTI), can turn-around the fortunes of any serious and hard-working writer in one year.

In summary, if Quality and Plenty Content is KING; then, Optimized and Targeted Traffic is the pathway to the Throne for that KING. After all, a King without a Palace cannot command the respect befitting that royal office.

Article Source: http://EzineArticles.com/?expert=Aderemi_Ojikutu

Welcome to Adsense fun and creativity

Adsense is the revolutionary income earner that is making the waves now on the internet or online business. Thousands and thousands of people are boasting and celebrating the new level of higher adsense earnings, month after month. We would share this platform with you, bringing the tips, and creative edge that is responsible for the awesome results that many thousands of publishers are laying claim to.

We would also post helpful articles of the experts on this platform to help you improve your earnings too.

Welcome, once again to Adsense fun.

-Philomena and Aderemi